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Talking about art and art forms using the Elevator Pitch structure

Welcome to our Business Communication Club session on “Talking about Art and Art Forms Using the Elevator Pitch Structure.” Before we dive into the art world, let’s start with a practical explanation of what an elevator pitch is. An elevator pitch is a brief, persuasive speech used to spark interest in what you or your organisation does. It’s concise, typically lasting about 30 seconds to 1 minute – the time you might spend in an elevator.

The structure generally includes who you are, what you do, and what you’re seeking. In business, it’s used to engage potential clients or investors. Today, we’ll adapt this structure to the context of discussing art and art forms, enhancing our ability to communicate about our artistic interests succinctly and effectively. We will prepare to ‘Pitch the Organisation of An Art Exposition in front of an Art Collector who is considering investing in our gallery and in an artist we have been promoting for many years.

If you are using this Conversation Club as a part of an MPEC Workshop, we suggest adding time to prepare the Elevator Pitch as well as integrating the conversation with any grammar or additional vocabulary if needed.

Art form is just a fascinating example that will help us gain confidence when using the Elevator Pitch in English in other context and for other purposes.

Natural English Expressions for Each Fragment of the Elevator Pitch

Using Art or Art Form as an example

Section 1: Introduction

  • Conversation Starters:
    1. “How do you introduce yourself and your artistic interest in a compelling way?”
    2. “What phrases capture attention immediately in your introduction?”
  • Key Grammar/Vocabulary Expressions:
    • Self-introduction (e.g., “I’m an artist specializing in…”, “My passion lies in…”)
    • Grabbing attention (e.g., “Did you know that…”, “Imagine a world where…”)

Section 2: Body (Describing the Art Form)

  • Conversation Starters:
    1. “How do you effectively describe your chosen art form or artwork in a concise manner?”
    2. “What expressions help convey the essence of the art style or piece you’re discussing?”
  • Key Grammar/Vocabulary Expressions:
    • Art description (e.g., “This piece is a vibrant expression of…”, “It combines elements of…”)
    • Emotional appeal (e.g., “It evokes feelings of…”, “The artist masterfully captures…”)

Section 3: Objective/Ask

  • Conversation Starters:
    1. “What’s a memorable way to state your objective or ‘ask’ in an art-related pitch?”
    2. “How can you encourage others to engage with the art or the artist?”
  • Key Grammar/Vocabulary Expressions:
    • Stating purpose (e.g., “I’m seeking to share this art with…”, “My goal is to raise awareness about…”)
    • Call to action (e.g., “Join me in exploring…”, “I invite you to experience…”)

Section 4: Conclusion

  • Conversation Starters:
    1. “How do you conclude your pitch in a way that leaves a lasting impression?”
    2. “What phrases can you use to ensure your pitch is memorable?”
  • Key Grammar/Vocabulary Expressions:
    • Memorable closing (e.g., “In closing, remember that…”, “Let’s not forget the power of…”)
    • Inviting further conversation (e.g., “I’d love to discuss this more…”, “Let’s continue this conversation…”)

Understanding the Elevator Pitch Structure

  1. “Can you describe the key components of a successful elevator pitch?”
  2. “How have you used elevator pitches in your professional life?”
  3. “How would you describe your favorite art form in the structure of an elevator pitch?”
  4. “What key elements of an art piece or style would you highlight in a quick pitch?”

Key Grammar/Vocabulary Expressions:

  • Concise introduction (e.g., “A concise introduction includes…”)
  • Clear objective (e.g., “The pitch should have a clear objective like…”)
  • Call to action (e.g., “Ending with a call to action such as…”)
  • Engaging summary (e.g., “An engaging summary of your work involves…”)
  • Artistic expression (e.g., “This art form is a unique expression of…”)
  • Influences and themes (e.g., “The main influences of this style are…”)
  • Emotional impact (e.g., “This artwork resonates because of its…”)
  • Personal connection (e.g., “I connect with this art form because…”)

Preparing for “Pitching an Art Exposition”

  1. “How would you describe the unique aspects of your gallery and the artist you’ve been promoting to an art collector?”
  2. “What key points would you highlight to persuade an investor about the potential success of the art exposition?”

Key Grammar/Vocabulary Expressions:

  • Unique selling points (e.g., “The unique selling point of our gallery is…”)
  • Artist’s distinctive style (e.g., “The artist we represent is known for…”)
  • Investment appeal (e.g., “This exposition is an excellent opportunity for investment because…”)
  • Artistic value (e.g., “The artistic value and potential of this work lie in…”)

Role Play: Pitching to an Art Collector

Role Play Card 1: Gallery Representative

  • Objective: You are pitching the organisation of an art exposition at your gallery to a potential investor. Your goal is to highlight the uniqueness of the gallery and the artist’s work, the potential for high attendance, and the investment benefits.
  • Points to cover:
    • Background of the gallery and its reputation.
    • The distinctive style and acclaim of the artist.
    • The projected success and financial benefits of the exposition.
    • How their investment would contribute to the arts community.

Role Play Card 2: Art Collector/Investor

  • Objective: You are an art collector considering investing in the gallery’s exposition. You are interested in understanding the value of the investment, the uniqueness of the artist, and the potential return on investment.
  • Points to cover:
    • Ask about the history and past success of the gallery.
    • Inquire about the artist’s style, background, and previous exhibitions.
    • Discuss the financial aspects and potential ROI of the exposition.
    • Express your interest in supporting and elevating the arts community.

Remember – there is always more! Here is your Follow Up Video:

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