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Business Communication in English: Storytelling - Its Structure, Application and Key Vocabulary

Creative Writing or Storytelling: Structure, Vocabulary and Grammar You Need To Tell Compelling Stories in English

Hey there, storytelling enthusiasts! 🌟 Welcome to our Conversation Club’s exciting journey into the heart of storytelling and creative writing in English. Whether you’re spinning a yarn, sharing a personal anecdote, or crafting an epic tale, the magic lies in how you tell it. So, let’s roll up our sleeves and dive into the nuts and bolts of storytelling – structure, vocabulary, and grammar. Ready to weave some spellbinding stories? Let’s get chatting!


Let’s first discover key vocabulary and techniques for compelling storytelling in the business world. Here are some essentials:

1. Vocabulary:

  • Narrative Arc: The structure of a story, including the beginning, middle, and end. In business, this helps in laying out a problem, exploring solutions, and concluding with results.
  • Engagement: Capturing and maintaining the audience’s interest. This involves using language and topics that resonate with your audience.
  • Anecdote: A short and interesting story about a real incident or person. Anecdotes are great for making your message more relatable.
  • Call to Action (CTA): A statement designed to get an immediate response from the person hearing or reading it. In business storytelling, this directs your audience towards a desired action or outcome.
  • Elevator Pitch: A succinct and persuasive sales pitch. It’s about delivering the essence of a concept or product in a short amount of time.

2. Techniques:

  • Hook: Start with something intriguing. Whether it’s a startling statistic, a provocative question, or a bold statement, your opening should grab attention.
  • Show, Don’t Tell: Use descriptive language to create vivid images in the minds of your audience. Instead of stating facts, paint a picture.
  • Personal Connection: Share personal experiences or relate to the audience’s experiences. This builds trust and makes your story more credible.
  • Variation in Tone and Pace: Modulating your voice and adjusting your speaking speed can keep the audience engaged.
  • Use of Pauses: Strategic pauses can emphasize points and allow your message to sink in.
  • Repetition for Emphasis: Repeating key points can reinforce your message and make it more memorable.
  • Ending with Impact: Conclude your story in a way that leaves a lasting impression, whether it’s a call to action, a thought-provoking question, or a powerful statement.


Conversation 1: Warm Up

  1. What do you think are the essential elements of a good story?
  2. Can you name a story or book that really impressed you? What was it about the storytelling that caught your attention?
  3. How important do you think vocabulary and grammar are in storytelling?

Glossary:

  • Kick off (v): To start something. ⚽
  • Play out (v): To develop or happen. 🎭
  • Catch on (v): To become popular or understood. 💡


Conversation 2: Personally…

  1. How do you personally approach building a story? Do you focus more on structure, vocabulary, or grammar?
  2. Can you share an instance where changing a word or sentence improved a story you wrote or told?
  3. Do you prefer writing stories or telling them orally? Why?

Glossary:

  • Flesh out (v): To add more details or information. 📝
  • Draw on (v): To use information, experience or a skill.
  • Set the tone (v): To establish a particular mood or character. 🎨

Conversation 3: Dig Deep

  1. In what ways can an understanding of narrative structure enhance storytelling?
  2. How can mastering different registers of language impact a story?
  3. Discuss the role of grammar in creating mood and pacing in a story.

Glossary:

  • Piece together (v): To understand or figure out something by considering all the separate bits of information. 🧩
  • Spin a yarn (v): To tell a story, usually a long and complicated one, often not true. 🧶
  • Come across (v): To be perceived in a certain way. 🌟
professional English Vocabulary practice
professional English Vocabulary practice

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