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Shame as a communication block

Shame and Embarrassment: Where & How To Switch Them Off To Grow?

Shame and embarrassment are universal emotions experienced by all human beings. These powerful feelings are closely tied to our social nature and have deep roots in our evolutionary history.

Written with love by: Suzanne Pilch, ICF Certified Coach & MPEC Partner

Understanding the neuroscience and psychology behind shame and embarrassment can provide valuable insights into why they have such a significant impact on our lives and on our growth.


Neurologically, shame and embarrassment are associated with the limbic system, particularly the amygdala and the prefrontal cortex. The amygdala, often referred to as the brain’s emotional center, plays a crucial role in processing emotions, including fear and anxiety. When we experience shame or embarrassment, the amygdala is triggered, leading to a cascade of emotional responses that can range from mild discomfort to intense distress.

Moreover, the prefrontal cortex, responsible for higher cognitive functions such as decision-making and self-awareness, is involved in processing these emotions. During moments of shame and embarrassment, the prefrontal cortex becomes active as we engage in self-reflection and evaluation of our actions.

Psychologically, shame and embarrassment are closely linked to our sense of self and our social identity. When we feel embarrassed or ashamed, we believe that our behaviour or actions have fallen short of societal norms or our own internal standards. This perception of inadequacy can lead to negative self-judgment and impact our self-esteem.

How Shame and Embarrassment Hinder Our Growth – A Language Learning Example

Shame and embarrassment can significantly hinder personal growth, particularly in areas where we need to step out of our comfort zones, such as language learning.

Imagine someone attempting to learn a new language, like English, in a language class or while interacting with native speakers.


During the learning process, the fear of making mistakes, mispronouncing words, or using incorrect grammar can trigger feelings of embarrassment. The fear of judgment from others might prevent the individual from actively participating or speaking up in language practice sessions. As a result, their language skills may stagnate, hindering their progress and confidence.

The negative self-talk that accompanies shame and embarrassment also plays a role. People may start telling themselves that they are not good enough or that they lack the ability to learn the language. These self-limiting beliefs further reinforce the feelings of inadequacy and may lead to giving up on language learning altogether.

Reframing Tools from Neurolinguistic Programming and Coaching

Overcoming shame and embarrassment requires conscious effort and the implementation of effective reframing tools.

Neurolinguistic programming (NLP) and coaching offer valuable techniques to help individuals shift their perspectives and take the first step towards personal growth.

  1. Positive Affirmations: Encouraging positive self-talk can counteract the negative beliefs that arise from shame and embarrassment. Affirmations like “I am capable of learning” or “Mistakes are part of the learning process” can rewire the brain to focus on growth rather than perfection.
  2. Visualization: Guided visualization exercises can help individuals imagine themselves succeeding and feeling confident in challenging situations, like speaking English fluently. This technique helps reduce anxiety and builds self-assurance.
  3. Anchoring: NLP anchoring involves associating a specific physical or mental cue with positive emotions or experiences. For language learning, individuals can anchor feelings of accomplishment to specific language milestones, creating a positive feedback loop.
  4. Reframing Mistakes: Instead of viewing mistakes as failures, reframing them as valuable learning opportunities empowers individuals to learn from their errors and improve continuously.
  5. Setting Realistic Goals: Breaking the language learning process into achievable goals can prevent feelings of overwhelm and boost motivation. Celebrating each milestone, no matter how small, can create a sense of progress.

According to Richard Bandler, one of the co-founders of NLP, “Your past is not your future, you have the ability to reframe your experiences and change your future.” This highlights the transformative power of reframing in overcoming shame and embarrassment.

Self-Coaching Exercise for Building Confidence in English Speaking

Are you ready to take the first step towards speaking English with confidence?

Let’s embark on a self-coaching exercise to reframe your mindset and boost your language learning journey.

Step 1: Positive Affirmations

Find a quiet space and repeat the following affirmations out loud, with conviction and enthusiasm:

  • I am capable of learning English and becoming fluent.
  • Mistakes are opportunities for growth, and I embrace them.
  • I deserve to communicate confidently in English.

Step 2: Visualisation

Close your eyes and visualise yourself engaged in a conversation with a native English speaker. Imagine speaking fluently and effortlessly, expressing yourself without fear of judgment. Feel the sense of accomplishment and pride in your abilities.

Step 3: Anchoring

Choose a simple physical gesture, like pressing your thumb and forefinger together, and use it as an anchor. Whenever you feel proud of your progress or have a positive language learning experience, activate the anchor by using the gesture. This will reinforce positive emotions.

Step 4: Reframing Your mistakes

Next time you make a mistake while speaking English, pause for a moment and take a deep breath. Instead of feeling embarrassed or disheartened, reframe the situation positively. Say to yourself, “Mistakes are opportunities for improvement, and I’m making progress every time I practice.” Embrace the chance to learn and grow from the experience.

Step 5: SMART Goals

Set specific and achievable language learning goals for yourself. For instance:

  • Goal 1: Learn five new vocabulary words every day using flashcards or language apps.
  • Goal 2: Practice speaking with a language partner for 15 minutes three times a week.
  • Goal 3: Watch English movies or TV shows with subtitles to improve listening skills for at least 30 minutes a day.

Each time you achieve one of these goals, celebrate your success, no matter how small! Treat yourself to something you enjoy, like a favorite snack or a short break to do something fun.

Remember, building confidence in English speaking is a gradual process, but with consistent practice and a positive mindset, you’ll see significant improvements. Keep using these self-coaching techniques to reframe your thoughts and encourage yourself along the way. Embrace the journey, enjoy the process, and watch your English fluency soar! You’ve got this!



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