For A1-A2 Levels

Please, review the vocabulary related to the topic. It will help you feel more confident when role-playing and – if you find any words that are entirely new to you, make sure you write them down and use them in the Conversation Club meeting.

Part 1: Past

Do you remember any adverts you saw when you were younger? Who was the TARGET AUDIENCE for that ad?

Vocabulary To Use:

• Commercials: an advert on tv or radio
• Imagery: visual images
• Tantalizing: something that creates desire and excitement
• Meant for: created for something or someone

Part 2: Guess the ad!

Look at the BILLBOARD on the right. We covered the logo, the slogan and the brand and your role is now to come up with a product or service it could be advertising. Make sure you come up with a brand and a product or a service that would work here

Vocabulary to use:

It might be, could be, may be… Perhaps…

It most certainly would work for What if it were to say:….

Do you want to check if you were right?

• What do you think of celebrity endorsements?
• Which celebrities advertise which products?
• Do favorite or annoying celebrities make you want or not want to buy a product?

Vocabulary to use

Inclined to purchase: likely to buy

Turn someone off: to make someone uninterested in something

OOH: out-of-home advertising , all the adds, flyers and billboards we see when we are outdoors

Brand awareness: when customers recognize/ remember a brand and its qualities

• How easy do you think it is to influence children with advertising?
• What is the most advertised product in your country?
• What is the best form of advertising?

Positive Words To Use

lush

effective

stunning

Negative Words To Use

fruitless

failed

worthless