{"id":5353,"date":"2022-04-13T16:51:25","date_gmt":"2022-04-13T14:51:25","guid":{"rendered":"https:\/\/mpec.it\/softskills\/?p=5353"},"modified":"2025-07-14T12:58:59","modified_gmt":"2025-07-14T10:58:59","slug":"lets-talk-about-advertising","status":"publish","type":"post","link":"https:\/\/mpec.it\/softskills\/tips\/lets-talk-about-advertising\/","title":{"rendered":"Let&#8217;s Talk About: Advertising"},"content":{"rendered":"\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0abab5;color:#0abab5\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0abab5;color:#0abab5\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mpec.it\/softskills\/tips\/lets-talk-about-advertising\/#All_mpec_courses_are_based_on_Conversation_Communication_and_Interaction_and_our_main_goal_is_to_give_our_students_the_confidence_to_approach_any_topic_or_idea_in_English_Below_you_can_find_vocabulary_and_role_play_materials_which_we_use_during_our_Conversation_Club_sessions_in_Zoom_but_which_you_can_also_use_on_your_own\" >All mpec courses are based on Conversation, Communication and Interaction and our main goal is to give our students the confidence to approach any topic or idea in English. Below, you can find vocabulary and role play materials which we use during our Conversation Club sessions in Zoom, but which you can also use on your own.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mpec.it\/softskills\/tips\/lets-talk-about-advertising\/#For_A1-A2_Levels\" >For A1-A2 Levels<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mpec.it\/softskills\/tips\/lets-talk-about-advertising\/#Part_1_Past\" >Part 1: Past<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mpec.it\/softskills\/tips\/lets-talk-about-advertising\/#Vocabulary_To_Use\" >Vocabulary To Use:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mpec.it\/softskills\/tips\/lets-talk-about-advertising\/#Part_2_Guess_the_ad\" >Part 2: Guess the ad!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mpec.it\/softskills\/tips\/lets-talk-about-advertising\/#Vocabulary_to_use\" >Vocabulary to use:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mpec.it\/softskills\/tips\/lets-talk-about-advertising\/#Part_3_Celebrity_Endorsement\" >Part 3: Celebrity Endorsement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mpec.it\/softskills\/tips\/lets-talk-about-advertising\/#Vocabulary_to_use-2\" >Vocabulary to use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mpec.it\/softskills\/tips\/lets-talk-about-advertising\/#Part_4_Best_and_Worst\" >Part 4 : Best and Worst<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mpec.it\/softskills\/tips\/lets-talk-about-advertising\/#Positive_Words_To_Use\" >Positive Words To Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mpec.it\/softskills\/tips\/lets-talk-about-advertising\/#Negative_Words_To_Use\" >Negative Words To Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mpec.it\/softskills\/tips\/lets-talk-about-advertising\/#DID_YOU_KNOW_THAT%E2%80%A6\" >DID YOU KNOW THAT&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mpec.it\/softskills\/tips\/lets-talk-about-advertising\/#Self_Study_Suggestions\" >Self Study Suggestions:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"all-mpec-courses-are-based-on-conversation-communication-and-interaction-and-our-main-goal-is-to-give-our-students-the-confidence-to-approach-any-topic-or-idea-in-english-below-you-can-find-vocabulary-and-role-play-materials-which-we-use-during-our-conversation-club-sessions-in-zoom-but-which-you-can-also-use-on-your-own\"><span class=\"ez-toc-section\" id=\"All_mpec_courses_are_based_on_Conversation_Communication_and_Interaction_and_our_main_goal_is_to_give_our_students_the_confidence_to_approach_any_topic_or_idea_in_English_Below_you_can_find_vocabulary_and_role_play_materials_which_we_use_during_our_Conversation_Club_sessions_in_Zoom_but_which_you_can_also_use_on_your_own\"><\/span>All mpec courses are based on Conversation, Communication and Interaction and our main goal is to give our students the confidence to approach any topic or idea in English. Below, you can find vocabulary and role play materials which we use during our Conversation Club sessions in Zoom, but which you can also use on your own.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h1 class=\"alignwide has-text-align-center wp-block-heading\" id=\"for-a1-a2-levels\"><span class=\"ez-toc-section\" id=\"For_A1-A2_Levels\"><\/span><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">For A1-A2 Levels<\/mark><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\"><strong>Please, review the vocabulary related to the topic. It will help you feel more confident when role-playing and &#8211; if you find any words that are entirely new to you, make sure you write them down and use them in the Conversation Club meeting.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Part_1_Past\"><\/span>Part 1: Past<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do you remember any <em>adverts<\/em> you saw when you were younger?  Who was the TARGET AUDIENCE for that <em>ad<\/em>?<\/strong><\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vocabulary_To_Use\"><\/span><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Vocabulary To Use:<\/mark><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Commercials:<\/strong>\u00a0an advert on tv or radio<\/li><li><strong>Imagery:<\/strong>\u00a0visual images<\/li><li><strong>Tantalizing:<\/strong>\u00a0something that creates desire and excitement<\/li><li><strong>Meant for: <\/strong>created for something or someone<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"726\" src=\"https:\/\/mpec.it\/softskills\/wp-content\/uploads\/2022\/04\/express-yourself-with-mpec-19-1024x726.jpg\" alt=\"\" class=\"wp-image-5356\" srcset=\"https:\/\/mpec.it\/softskills\/wp-content\/uploads\/2022\/04\/express-yourself-with-mpec-19-1024x726.jpg 1024w, https:\/\/mpec.it\/softskills\/wp-content\/uploads\/2022\/04\/express-yourself-with-mpec-19-300x213.jpg 300w, https:\/\/mpec.it\/softskills\/wp-content\/uploads\/2022\/04\/express-yourself-with-mpec-19-768x545.jpg 768w, https:\/\/mpec.it\/softskills\/wp-content\/uploads\/2022\/04\/express-yourself-with-mpec-19-1536x1090.jpg 1536w, https:\/\/mpec.it\/softskills\/wp-content\/uploads\/2022\/04\/express-yourself-with-mpec-19.jpg 1748w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Part_2_Guess_the_ad\"><\/span>Part 2: Guess the ad!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Look at the BILLBOARD on the right. We covered the logo, the slogan and the brand and your role is now to come up with a product or service it could be advertising. Make sure you come up with a brand and a product or a service that would work here<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vocabulary_to_use\"><\/span><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Vocabulary to use:<\/mark><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It might be, could be, may be&#8230; Perhaps&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It most certainly would work for   What if it were to say:&#8230;.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" width=\"631\" height=\"366\" src=\"https:\/\/mpec.it\/softskills\/wp-content\/uploads\/2022\/04\/best-time-to.png\" alt=\"\" class=\"wp-image-5360\" srcset=\"https:\/\/mpec.it\/softskills\/wp-content\/uploads\/2022\/04\/best-time-to.png 631w, https:\/\/mpec.it\/softskills\/wp-content\/uploads\/2022\/04\/best-time-to-300x174.png 300w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/medium.com\/bite-sized-marketing\/4-pieces-of-advice-from-a-hilarious-viral-billboard-ad-66c4842aa699\">Do you want to check if you were right? <\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Part_3_Celebrity_Endorsement\"><\/span>Part 3: Celebrity Endorsement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"726\" src=\"https:\/\/mpec.it\/softskills\/wp-content\/uploads\/2022\/04\/express-yourself-with-mpec-18-1-1024x726.jpg\" alt=\"\" class=\"wp-image-5362\" srcset=\"https:\/\/mpec.it\/softskills\/wp-content\/uploads\/2022\/04\/express-yourself-with-mpec-18-1-1024x726.jpg 1024w, https:\/\/mpec.it\/softskills\/wp-content\/uploads\/2022\/04\/express-yourself-with-mpec-18-1-300x213.jpg 300w, https:\/\/mpec.it\/softskills\/wp-content\/uploads\/2022\/04\/express-yourself-with-mpec-18-1-768x545.jpg 768w, https:\/\/mpec.it\/softskills\/wp-content\/uploads\/2022\/04\/express-yourself-with-mpec-18-1-1536x1090.jpg 1536w, https:\/\/mpec.it\/softskills\/wp-content\/uploads\/2022\/04\/express-yourself-with-mpec-18-1.jpg 1748w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>What do you think of celebrity endorsements?<\/li><li>Which celebrities advertise which products?<\/li><li>Do favorite or annoying celebrities make you want or not want to buy a product?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vocabulary_to_use-2\"><\/span>Vocabulary to use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inclined to purchase:<\/strong>\u00a0likely to buy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Turn someone off:<\/strong>\u00a0to make someone uninterested in something<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>OOH:<\/strong>\u00a0out-of-home advertising , all the adds, flyers and billboards we see when we are outdoors <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand awareness:<\/strong>\u00a0when customers recognize\/ remember a brand and its qualities<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Part_4_Best_and_Worst\"><\/span>Part 4 : Best and Worst<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>How easy do you think it is to influence children with advertising?<\/li><li>What is the most advertised product in your country?<\/li><li>What is the best form of advertising?<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Positive_Words_To_Use\"><\/span><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Positive Words To Use<\/mark><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>lush<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>effective<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>stunning<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Negative_Words_To_Use\"><\/span><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Negative Words To Use<\/mark><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>fruitless<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>failed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>worthless<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"did-you-know-that\"><span class=\"ez-toc-section\" id=\"DID_YOU_KNOW_THAT%E2%80%A6\"><\/span>DID YOU KNOW THAT&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">All mpec students are welcome to join our <strong>Conversation Club Zoom Sessions<\/strong> which take place every <strong>Tuesday, 6pm to 6.30 pm<\/strong> and <strong>Thursday from 1 to 1.30 pm<\/strong> from October to June. If you are not a part of the mpec community yet, please get in touch with us and we will partner with you to create the right course for your needs and goals.&nbsp;<a href=\"https:\/\/mpec.it\/softskills\/it\/corsi-inglese-milano\/live-english-courses-via-streaming\">Live English Courses via Streaming<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link\"><strong><span class=\"has-inline-color has-vivid-red-color\">VOGLIO SCOPRIRE I CORSI DI MPEC<\/span><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"self-study-suggestions\"><span class=\"ez-toc-section\" id=\"Self_Study_Suggestions\"><\/span>Self Study Suggestions:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a short video encourage you to watch. You can comment and discuss it in our Whatsapp Group! <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"responsive-video-wrap clr\"><iframe title=\"Neuromarketing: The new science of consumer decisions  | Terry Wu | TEDxBlaine\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/UEtE-el6KKs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>All mpec courses are based on Conversation, Communication and Interaction and our main goal is to give our students the confidence to approach any topic or idea in English. Below, you can find vocabulary and role play materials which we use during our Conversation Club sessions in Zoom, but which you can also use on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[5350],"footnotes":""},"categories":[246,1],"tags":[],"class_list":["post-5353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione-efficace","category-tips","entry","has-media"],"_links":{"self":[{"href":"https:\/\/mpec.it\/softskills\/wp-json\/wp\/v2\/posts\/5353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mpec.it\/softskills\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mpec.it\/softskills\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mpec.it\/softskills\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mpec.it\/softskills\/wp-json\/wp\/v2\/comments?post=5353"}],"version-history":[{"count":0,"href":"https:\/\/mpec.it\/softskills\/wp-json\/wp\/v2\/posts\/5353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mpec.it\/softskills\/wp-json\/wp\/v2\/media\/5354"}],"wp:attachment":[{"href":"https:\/\/mpec.it\/softskills\/wp-json\/wp\/v2\/media?parent=5353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mpec.it\/softskills\/wp-json\/wp\/v2\/categories?post=5353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mpec.it\/softskills\/wp-json\/wp\/v2\/tags?post=5353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}